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BALR. - AW22
Location
Rotterdam/Amsterdam
Date
August 2022
Role
Creative, Director, DP, Editor
Project type
Fashion Campaign
Link
We created a three-part fashion campaign for BALR's new autumn-winter collection. The clothing line draws inspiration from 'The Grind,' symbolizing hard work, early mornings, and the pursuit of a luxurious lifestyle. The three pillars of the collection are 'Thermal,' 'Track,' and 'Outerwear.' I aimed to portray three distinct individuals, each at the center of their own lives.
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